Content strategy, across languages and markets

Adam Aleksic’s Algospeak tracks how social media reshapes language—emojis, euphemisms, and internet slang—through a linguist’s eye. Dan and Chip Heath’s Made to Stick offers the SUCCES framework (Simple, Unexpected, Concrete, Credible, Emotional, Stories) for building messages people actually remember, still holding up nearly two decades on.

Emily Bender and Alex Hanna’s AI Con dismantles AI hype, calling large language models “synthetic text extruding machines” that devalue labor more than they save it. Anne-Laure Le Cunff’s Tiny Experiments offers a low-stakes alternative to five-year plans, treating uncertainty as a curiosity lab rather than a failure.

Robert Sutton’s The No A$$hole Rule puts a dollar figure on toxic behavior at work, showing how one bad actor can cost a company over $100,000 a year. Maria Konnikova’s Mastermind borrows Sherlock Holmes’ deductive habits to teach mindful attention and structured thinking.

Marking the newsletter’s return after a two-year break, John Warner’s More Than Words argues writing is thinking—not something AI can replace—while Cirque du Soleil CEO Daniel Lamarre’s Balancing Acts draws on decades of creative leadership to show how businesses can make space for experimentation.